Viva Voluptuous Launches in the USA!

Viva Voluptuous Launches in the USA!

Posted by Liz Willis on Sep 11th 2018

We, at Viva Voluptuous are very proud to say we launched in the USA last week! We will bring our groundbreaking collection of handmade and ethical plus size lingerie and swimwear designed specifically for the fuller figure to the US this month.

Featuring the latest designs in bra sizes up to 48K, all our swimwear and lingerie collections are comfortable, durable and fashionable, staying to our mantra that size shouldn’t affect style.


From boudoir to poolside, the modern, stylish pieces are designed to flatter fuller figures, with high quality materials, on-trend prints and modern colors. The collection has a distinctive, quintessential British high fashion edge, made utterly wearable for every American woman.

See awesome Blog by It's A Glam Thing

Handmade in the EU using the finest fabrics and ethically sourced materials, we focus on creating the perfect fit for the fuller figure so customers look and feel fabulous, regardless of their dress size.

Previous offerings in the UK market have been poorly sized and of questionable quality – a gripe which inspired Viva Voluptuous director and founder Liz Willis to create her own range and offer other plus size women a modern, fashionable alternative for seductive lingerie and eye-catching swimwear for beach and poolside confidence. “We think all women have a right to wear beautiful, bright colours and sheer laces,” Willis says. “Most companies change their designs once they get over 40 underband, to beige and granny prints. Furthermore, unlike a number of companies that make very big cups, but with a biggest underband of around 38/40, Viva Voluptuous specializes in bigger underbands, without compromising on prettiness.


“We are very impressed with how much more body confident American ladies are and are so excited to launch in the USA. Although we are definitely making progress in the UK, we still have some way to go. We sincerely hope American women love our mermaid bikinis, neon orange bra sets and sexy red suspenders as much as we do.”

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